Amusnet Forges Impactful Partnership with UTMA 18

(AsiaGameHub) –   Amusnet is making a powerful impact across the Baltics following a new partnership with the Lithuanian Muay Thai and kickboxing tournament, UTMA 18.

This alliance saw the supplier back the UTMA 18 event, hosted at Kaunas’s Žalgiris Arena in Lithuania. With over 13,000 spectators and a main event where Sergej Maslobojev defeated Ignas Pauliukevičius, Amusnet has further extended its influence throughout the Baltic region.

In addition to its on-site visibility, Amusnet contributed to conversations on the official UTMA podcast, addressing subjects like the evolution of combat sports and the expectations of today’s viewers.

Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet, stated: “As backers of UTMA events locally, we concentrate on projects that enhance the link between sport and spectator experience on a large scale.

“Our expansion in the Baltics is founded on partnerships built on trust, ongoing commitment, and significant interaction through both digital channels and live settings.”

Amusnet maintains European expansion path

Amusnet’s progress in Lithuania and the Baltics forms part of its wider European growth strategy.

This year, the company already increased its footprint in the Czech and Georgian iGaming sectors by forming agreements with Casino Admiral and Casino Adjara.

Chief Technology Officer Lazar Agatonovic recently discussed with iGaming Expert the technology, architecture, and engineering choices that have positioned Amusnet strongly within worldwide regulated markets.

“We aimed to develop owned, scalable technology capable of supporting long-term growth in a fiercely competitive industry governed by compliance,” Agatonovic explained.

“Early investment in our own architecture and in-house engineering expertise granted us technological autonomy. This allows us to act swiftly, adjust to new regulations, and uphold uniform performance standards in different markets.”