(AsiaGameHub) – TAG Media has unveiled affie.ai, a new solution designed to simplify and enhance affiliate media management within the iGaming industry. The platform is set to be introduced at the upcoming SBC Summit Malta (28–30 April).
Marketed as an “AI-engineered decision-making engine,” affie.ai is tailored for iGaming marketing teams to streamline the oversight of media partners and affiliate accounts.
The tool is the result of a collaboration between TAG Media and Gamblitude, a Katowice-based engineering firm that focuses on intelligence-driven architecture and data solutions for the iGaming sector.
At its core, affie.ai is built upon TAG Media’s extensive operational background in managing affiliate programs.
TAG highlights that affiliate management remains a highly complex and often underserved area within operator marketing departments. Decisions are frequently inconsistent, dependent on individual expertise, and hindered by fragmented data and manual reporting tasks.
affie.ai is engineered to resolve these inefficiencies. Rather than functioning as a standard tracking dashboard, the platform integrates TAG’s strategic frameworks into an automated, data-driven engine that provides actionable recommendations regarding partner performance, deal structures, program optimization, and commercial risk.
The platform’s automation capabilities serve as a primary differentiator, enabling affiliate managers to shift from reactive reporting to proactive, insight-driven decision-making.
Elaine Gardiner, Co-Founder of affie.ai, stated: “With 17 years of experience managing affiliate programs for operators such as Cherry Casino, Ninja Casino, and Rizk, I understand what effective decision-making requires and how rarely it is supported by the right technology.”
“affie.ai translates the strategic thinking our team utilizes daily into an on-demand, high-speed resource—tailored to your specific program and data, and available whenever an affiliate manager needs it.”
In a climate increasingly focused on ROI and cost management, the launch of affie.ai aligns with current industry trends. As operators face mounting pressure to improve marketing efficiency—compounded by rising taxes and shrinking margins—tools that streamline workflows, lower overhead, and optimize performance are becoming essential to modern marketing operations.
Gamblitude provides the technical foundation for affie.ai, utilizing its cloud-native data infrastructure to drive analytical capabilities. Gamblitude was founded by former STS executives Wojtek Sznapka and Piotr Cerlak, who possess significant expertise in developing scalable data systems for betting and gaming enterprises.
Wojtek Sznapka, Co-Founder of Gamblitude, added: “Operators already possess vast amounts of data, but the challenge has always been converting that information into consistent, actionable decisions. With affie.ai, we have created a system that goes beyond performance analysis; it interprets data within the context of real-world commercial frameworks. This is about providing teams with the clarity and speed needed to act on their data.”
The joint offering aims to provide measurable benefits for operators, including reduced management overhead, faster onboarding for affiliate staff, and the preservation of institutional knowledge regardless of personnel changes.
affie.ai will make its official debut at the SBC Summit Malta (28–30 April), where TAG Media and Gamblitude will demonstrate the platform to operators ahead of its initial rollout.
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