SOFTSWISS Introduces Motion to Reduce Reliance on Technical Resources

(AsiaGameHub) –   SOFTSWISS has rolled out its new feature Motion in a bid to lower the demand for technical resources across operations.

Billed as a ‘no-code workflow automation tool’, the feature is embedded into SOFTSWISS’s casino platform and allows operators to automate core processes including bonus distribution, user segmentation and player tagging.

Designed for use by CRM and customer retention teams, Motion operates using three core elements: a trigger, a condition and an action.

As an example, operators can input a trigger event such as a new player registration or deposit, then set a rule that specifies which players the relevant action applies to. The action then determines the end result, for instance distributing a bonus to eligible users.

Once fully configured, Motion runs these established rules automatically with no requirement for manual input from staff.

Suren Vardanyan, Head of Sales for SOFTSWISS’s Casino Platform, commented: “Motion solves a common operational pain point for operators – their reliance on technical teams to carry out day-to-day CRM tasks.

“By enabling teams to set up and run player management logic directly within the platform, it eliminates delays and repetitive manual processes. This lets CRM and retention teams focus their efforts on strategic planning and player engagement, while supporting a shift toward greater operational autonomy, where business teams can take action faster and depend less on coordination with technical teams.”

Per SOFTSWISS’s official figures, Motion is already being used by more than 130 casino projects globally.

Focus turns to AI

Earlier this year, SOFTSWISS announced the appointment of Denis Romanovskiy as the company’s first ever Chief AI Officer.

Previously one of the firm’s Deputy Chief Technology Officers, Romanovskiy now leads the delivery of SOFTSWISS’s AI strategy and oversees the rollout of its dedicated AI platform, which is built to scale AI automation capabilities across all parts of the business.

Ivan Montik, Founder of SOFTSWISS, noted that the creation of this new role is a clear demonstration of the critical role AI plays in the future of tech development, and the investment in specialized leadership reflects SOFTSWISS’s ambition to remain at the “forefront of the shift”.

“We have seen first-hand the impressive outcomes AI can deliver,” said Romanovskiy when the appointment was made public. “Our current focus is on building AI into a trusted, well-governed and cost-efficient capability that delivers measurable productivity improvements across every department of the business.”